About Us

About the GREEN GUIDE

National Geographic GREEN GUIDE makes living in an environmentally aware way personal, practical and positive. Intended for general consumers, GREEN GUIDE shows people how to make small changes that add up to big benefits for their wallets, for their health, and, of course, for the health of the planet. Not political or activist, the GREEN GUIDE is chock full of simple, useful ideas broken down into achievable steps that make going green a gradual and affordable process rather than an all-or-nothing plunge.

Editorial Policies

Does GREEN GUIDE endorse products?

The GREEN GUIDE team of researchers/reporters carefully reviews the science, the manufacturer's detailed product information, their claims and third party certifications when developing the product recommendations and shopping suggestions you'll find in our Buying Guides, Smart Shopper's Cards and articles. These recommendations are not product approvals; we do not endorse products. Our aim is to inform and engage consumers to ask for and try those products in the marketplace that have been manufactured in such a way as to reduce the health and environmental impacts associated with one or more stages in their life cycle, from production through use and disposal. In this way, we hope to encourage more manufacturers to improve what they make and how they make it.

May we send product samples?

Please help us cut down on our carbon footprint and DO NOT send samples or hard-copy press kits to the GREEN GUIDE. Instead, send product information by e-mail to editor@thegreenguide.com, and if we would like samples of your product, we will contact you directly.

Staff

Founder: Wendy Gordon
Deputy Editor: Paul McRandle
Senior Editor: Emily Main
Web Producer: Asa Boy
Science Editor: Catherine Zandonella
Copy Editor: Amanda Taylor
Research: Laura Dattaro, Lindsey McCormack, Vincent Standley

Partnerships allow GREEN GUIDE to give users even more resources and tools
to help make going green easy. GREEN GUIDE is proud to partner with
unique and environmentally-friendly companies to bring green choices local
and to allow users to buy Green Guide-recommended products online right
when they want them.

Partnerships

GEN GREEN LIFE
The green search engine Gen Green Life allows GREEN GUIDE users to find
local green information right at their fingertips and just outside their
door. From any page on thegreenguide.com, you can click on the new “Go
Local”
tab, enter your zip code and search Gen Green Life’s
extensive database of local green restaurants, services, home builders,
retail stores, recycling centers, job listings, events and more. When you
register with Gen Green Life, you can access more in-depth information
about all the green happenings in your hometown. GREEN GUIDE and Gen Green
Life make it easy for anyone to go green and stay local.

EVO.COM
GREEN GUIDE’s Buying Guides enable eco-minded consumers to research the
greenest and most cost-effective options for everything from air
conditioners to shampoo. Our partnership with Evo.com lets GREEN GUIDE
users purchase all the products featured in GREEN GUIDE buying guides
on-the-spot by clicking on the SHOP button.

In addition to GREEN GUIDE recommended products, EVO.com features over 2
million eco-friendly products from recycled rain jackets and organic flower
bouquets to bicycles and solar ovens.

Products reviewed by the GREEN GUIDE and available for purchase through
Evo.com are independently chosen, researched and reviewed by GREEN GUIDE
editors. Evo is not informed in advance of publication which products
GREEN GUIDE editors are choosing to review, nor are suggestions for
products or product categories transmitted from the Evo staff to the GREEN
GUIDE editors. GREEN GUIDE does not accept or receive payment or
consideration by product manufacturers.


Editorial Advisory Board

Affiliations are given for identification purposes only.

Diane di Costanzo
Writer and Editor, health and environment publications and issues.

Devra Davis, Ph.D.
Visiting Pofessor of Public Policy, Carnegie Mellon University, 2002 National Book Award Finalist for When Smoke Ran Like Water.

Mitchell Gaynor, M.D.
Founder and president of Gaynor Integrative Oncology and Asst. Clinical Professor of Medicine at Weill College, affiliated with Cornell University and New York Hospital.

Joan Gussow, Ed.D.
Mary Swartz Rose Professor emerita and former chair of the Nutrition Education Program at Teachers College, Columbia University. Board Chair, Just Food; Board of Overseers, The Chef's Collaborative. Author, This Organic Life: Confessions of a Suburban Homesteader.

Harvey Karp, M.D.
Assistant Professor of Pediatrics, UCLA School of Medicine. Spokesperson, the American Academy of Pediatrics (AAP), Children's Health Environmental Coalition (CHEC), Physicians for Social Responsibility (PSR), the National Environmental Trust (NET), and the Natural Resources Defence Council (NRDC). Author, The Happiest Baby on the Block .

Fred Kirschenmann, Ph.D.
Director, Leopold Center for Sustainable Agriculture.

Philip Landrigan, M.D.
Chair, Department of Community and Preventive Medicine, and Director, Center for Children's Health and the Environment; Mount Sinai School of Medicine, New York, NY. Author, Raising Healthy Children in aToxic World: 101 Smart Solutions for Every Family.

Eugene Linden
Journalist, environment and nature. Author, The Octopus and the Orangutan and The Parrot's Lament.

Francesca Lyman
Your Environment columnist; MSNBC.com. Author, The Greenhouse Trap and Inside the Dzanga Sangha Rain Forest.

Herbert Needleman, M.D.
Professor of Psychiatry and Pediatrics, University of Pittsburgh School of Medicine. Recipient, H John Heinz Award for the Environment

Rachel Newman
Former Editor-in-Chief, Country Living magazine. Creator, Healthy Living magazine.

Frederica Perera, Dr.P.H.
Professor of Environmental Health Sciences, Columbia University, Mailman School of Public Health. Director of the Columbia Center for Children's Environmental Health .

Sandra Steingraber, Ph.D.
Faculty member, Center for the Environment, Cornell University. Author, Living Downstream: An Ecologist Looks at Cancer and the Environment and Having Faith: An Ecologist's Journey to Motherhood.

David Steinman
Former Chair, Citizens for Health. Author, Diet for a Poisoned Planet , The Safe Shopper's Bible , and The Breast Cancer Prevention Program .

David Wallinga, MD, MPA
Director, Food and Health Program, Institute for Agriculture and Trade Policy. Author, Poisons on Pets: Health Hazards from Flea and Tick Products, Poultry on Antibiotics: Hazards to Human Health.

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